BACHELOR OF BUSINESS (MARKETING)

"Learn from leading industry experts and gain the skills to move into management roles"

QUALIFICATION TITLE  BACHELOR OF BUSINESS (Marketing)

STUDY OPTIONS Full-time at IBBM On-campus or Flexible Online Delivery

COURSE LENGTH Full Time: 3 year

COURSE STUDY REQUIREMENTS 10 hours study required per subject, per week, during a trimester.

ASSESSMENTS Written Assignments and Exams

FEES 2019 PGK 2000 for Registration and PGK 3000 per subject

ACCREDITING BODY : 

Torrens University Australia Pty Ltd, ABN 99 154 937 005, HE PRV12209, RTO No. 41343, CRICOS 03389E

COURSE OUTLINE The Bachelor of Business looks at business education in an innovative light in understanding core business strategies and how to apply them in a real business environment. Gain a competitive edge for the future with the sought-after skills to succeed in the modern global business environment.

This degree will give you the skills you need to research, critically analyse and create strategic business and marketing plans that will identify strategic business opportunities. Additionally, through our Industry Placement Program, you’ll learn about the experience a business environment first hand and gain practical skills to complement your theoretical knowledge.

A minimum of a High School Certificate from a recognized PNG or Australian High School is preferred with GPA of 2.2 or higher.

If your High School Certificate was not taught in English, please attach evidence to indicate that you have an IELTS score of 5.5. In addition applicants must also have at least three years of relevant work experience.

If you do not hold a High School Certificate you may be eligible to apply for entry to  Higher Ed. Diploma based on work experience. If you have seven years of professional, administrative or managerial work experience. Applications will be assessed on a case by case basis.  You must attach certified copies of your qualifications & CV or resume outlining required work experience and other formal or informal qualifications and certificates for your application to be processed.

All documents must be in English.

  1. BIZ101 Business Communication
  2. BIZ102 Understanding People and Organisations
  3. MKT101A Marketing Fundamentals
  4. BIZ104 Customer Experience Management
  5. PRN101A Public Relations Fundamentals
  6. MKG102 Consumer Behaviour
  7. PRN102A Intro to PR
  8. MKT103A Integrated Marketing
  1. BIZ202 The Business Environment 
  2. BIZ201 Accounting for Decision Making
  3. MKG201 B2B Marketing
  4. PRL201 Content Creation for Social Media
  5. PRL203 Corporate Communications
  6. Internship for IND301 (20 days)
  7. MKT202A Marketing and Audience Research
  8. MKT 203 Digital Marketing Communication
  9. PRL202 Advanced Writing for PR
  10. Internship for IND301 (20 days)
  1. BIZ301 Organisational Creativity & Innovation
  2. MGT301A Ethics & Sustainability
  3. MKG201 Business to Business Marketing
  4. MKT202A Marketing & Audience Research
  5. PRL203 Corporate Communications
  6. MKG102 Consumer Behaviour
  7. IND301 Industry Consuting Project 
  8. MKT303A International Marketing 
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